Ien Ang

Living Room Wars (eBook, ePUB)

Rethinking Media Audiences

• Format: ePub

Produktbeschreibung

"Living Room Wars" brings together Ien Ang's recent writings on media audiences to ask what it means to live in a world saturated by media. Ang suggests that we cannot understand media audiences without deconstructing the category of "audience" itself as an institutional and discursive construct. "Living Room Wars" highlights the inherent contradictions of a politics of pleasure' of television consumption: Ang moves beyond the traditional focus on textual meanings to explore the structural and historical representations of television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television and fiction and women's fantasy; feminist desire and female pleasure in media consumption; and the transnational media system.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 13. Juli 2006
• Englisch
• ISBN-13: 9781134796847
• Artikelnr.: 38242800

Autorenporträt

Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).

Inhaltsangabe

Introduction
Part 1 Rethinking audiences
Chapter 1 The battle between television and its audiences
Chapter 2 On the politics of empirical audience research
Chapter 3 New technologies, audience measurement and the tactics of television consumption
Chapter 4 Ethnography and radical contextualism in audience studies
Part 2 Gendered audiences
Chapter 5 Melodramatic identifications
Chapter 6 Feminist desire and female pleasure
Chapter 7 Gender and/in media consumption, Joke Hermes
Part 3 Audiences and global culture
Chapter 8 Cultural studies, media reception and the transnational media system
Chapter 9 Global media/local meaning
Chapter 10 In the realm of uncertainty