Paul Monaghan, Philip Monaghan

Lobbying for Good (eBook, PDF)

How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy

• Format: PDF

Produktbeschreibung

This ground-breaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 70
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781351274630
• Artikelnr.: 49264202

Autorenporträt

Monaghan, Paul; Monaghan, Philip

Inhaltsangabe

Part I: Introduction 1. The inconvenient truth 2. Pioneers of Lobbying for
Good 3. Into the light Part II: The new pioneers 4. Big businesses
mobilising their big machines 5. Joining together for a cause - strength in
numbers 6. You do not have to be big to drive changePart III: Developing
your approach to Lobbying for Good7. Towards performance excellence8.
Select the issue9. Build the narrative10. Mobilise resources11. Construct
the L4G Advocacy Strategy