Willard C. Richan

Lobbying for Social Change (eBook, PDF)

• Format: PDF

Produktbeschreibung

This step-by-step guide to lobbying covers it allfrom the basics for beginners to specific techniques for experienced lobbyists. Here are some of the things you'll learn to do: assess your political resources; set an agenda for action; understand whom to lobby and how to gauge their power, motivation, and ability; use evidence to make your case; work directly with policymakers; testify in a public hearing; use the mass media; and take direct action. This edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 316
• Erscheinungstermin: 5. September 2013
• Englisch
• ISBN-13: 9781136445088
• Artikelnr.: 39180299