Loisaida was among a growing number of neighborhoods that pioneered a new form of urban living. The term Loisaida was coined, and then widely adopted, by the activist and poet Bittman "Bimbo" Rivas in an unpublished 1974 poem called "Loisaida" to refer to a part of the Lower East Side. Using this Spanglish version instead of other common labels honors the name that the residents chose themselves to counter real estate developers who called the area East Village or Alphabet City in an attempt to attract more artists and ultimately gentrify the neighborhood.
Since the 1980s, urban planners and scholars have discussed strategies of urban development that revisit the pre-World War II idea of neighborhoods as community-driven and ecologically conscious entities. These "new urbanist" ideals are reflected in Schrader's rich historical and ethnographic study of activism in Loisaida, telling a vivid story of the Puerto Rican community's struggles for the right to stay and live with dignity in its home neighborhood.
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