But as the weeks go by and the rejection letters start flooding in, Rick's bruised ego elicits increasingly vehement rants on everything from the publishing industry to the instant fame given to reality TV stars.
Following more and more random advice on how to get published, Rick begins to drastically ramp up the wow factor in his ideas which become ever more ridiculous (and increasingly plagiaristic).
Losing the plot asks the questions: Does persistence overcome resistance? How far would you go to achieve a dream? And how far is too far?
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