Briones (dit Darkplanneur) Éric

Luxury and digital (eBook, ePUB)

The new frontiers of luxury

• Format: ePub

Produktbeschreibung

March 2020 - not a single customer in the shops. With their foot on the accelerator, luxury brands are scrambling to find their exiled customers online and make the digital shift without a hitch. They are heading for a promising new territory - Web3. On their agenda is the metaverse, NFTs, blockchain... an array of possibilities where only the imagination is the limit. The times are exciting, and the recovery of the industry impressive. New practices and concepts are emerging daily, and touch points are multiplying, creating a wealth of opportunities for the meta-luxury ambition to become a reality. The demands of the customers-for their experience to be more personalized, fluid, intuitive, but also sustainable and transparent-are the new performance indicators of the luxury 3.0. This new, fully redesigned edition of Luxury & Digital brings together the views and expertise of the largest group of digital and luxury giants ever assembled. Their aim is to guide the reader through the new digital frontiers, and to encourage the luxury sector to show resilience in the face of the digital transformations of today and tomorrow.

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Produktdetails

• Verlag: Dunod
• Erscheinungstermin: 12. Juli 2023
• Französisch
• ISBN-13: 9782100859283
• Artikelnr.: 68371413

Autorenporträt

Eric "Darkplanneur" Briones est DG du Journal du Luxe, cofondateur de Paris School of Luxury & Créa Luxe, special luxury advisor de Catchpoint, planneur stratégique chez Darkplanning, lauréat du prix spécial Turgot du meilleur livre collectif pour Luxe & Résilience, auteur de Luxe & Digital, Le Choc Z, Génération Y et le Luxe et Buzz Marketing. CEO of Journal du Luxe, co-founder of Paris School of Luxury & Créa Luxe, special luxury advisor of Catchpoint, strategic planner at Darkplanning, winner of the special Turgot prize for the best collective book pour Luxe & Résilience, also author of Luxe & Digital, Le Choc Z, Génération Y et le Luxe and Buzz Marketing.