Olga Mitterfellner

Luxury Fashion Brand Management (eBook, PDF)

Unifying Fashion with Sustainability

• Format: PDF

Produktbeschreibung

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 266
• Erscheinungstermin: 31. Juli 2023
• Englisch
• ISBN-13: 9781000893281
• Artikelnr.: 68192121

Autorenporträt

Olga Mitterfellner is a Senior Lecturer in Fashion Business Management at the University of Westminster, UK, and a guest lecturer at several international universities. Olga is a Fellow of the Textile Institute and a member of the Association of Dress Historians. She is the author of Fashion Marketing and Communication (2019). She was trained at Central Saint Martins and has previously taught at London College of Fashion, University of the Arts London.

Inhaltsangabe

Chapter 1: From History to Heritage of Luxury Fashion. Chapter 2: From the
Creative Director to the Fashion Show. Chapter 3: Luxury Brand Qualities,
Brand Construct and Brand Touchpoints. Chapter 4: Good and bad Parenting of
Luxury Fashion. Chapter 5: Internationalisation and Emerging Economies for
Luxury Fashion. Chapter 6: Decline and Resuscitation of Luxury Fashion
Brands. Chapter 7: Luxury Fashion and the Sustainable Approach. Chapter 8:
The future of Luxury Fashion Brands