Jesus Mena

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book's case studies illustrate M3 and A5 implementations at JP Morgan Chase, Hyundai, Dunkin' Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 436
• Erscheinungstermin: 19. April 2016
• Englisch
• ISBN-13: 9781439881927
• Artikelnr.: 39484920

Autorenporträt

Jesus Mena is a former Internal Revenue Service Artificial Intelligence specialist and the author of numerous data mining, web analytics, law enforcement, homeland security, forensic, and marketing books. Mena has also written dozens of articles and consulted with several businesses and governmental agencies. He has over 20 years' experience in expert systems, rule induction, decision trees, neural networks, self-organizing maps, regression, visualization, and machine learning and has worked on data mining projects involving clustering, segmentation, classification, profiling and personalization with government, web, retail, insurance, credit card, financial and healthcare data sets. He has worked, written, and lectured on various behavioral analytics and social networking techniques, personalization mechanisms, web and mobile networks, real-time psychographics, tracking and profiling engines, log analyzing tools, packet sniffers, voice and text recognition software, geolocation and behavioral targeting systems, real-time streaming analytical software, ensemble techniques, and digital fingerprinting.