Macro-Social Marketing Insights (eBook, ePUB)

Systems Thinking for Wicked Problems
Redaktion: Kennedy, Ann-Marie

• Format: ePub

Produktbeschreibung

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 272
• Erscheinungstermin: 15. Juli 2019
• Englisch
• ISBN-13: 9780429839290
• Artikelnr.: 57284807

Autorenporträt

Ann-Marie Kennedy is a senior lecturer in marketing at the University of Canterbury. She specialises in macro-social marketing and sustainability.

Inhaltsangabe

List of Figures
List of Tables
1. Macro-Social Marketing Overview
Ann-Marie Kennedy
2. Systems and Macro-social marketing: Researching Wicked Problems
Ben Wooliscroft
3. Macro social marketing as a tool to increase the share of renewable
energy in developing island nations
Sommer Kapitan
4. Using the Socio-Ecological Model as an Holistic Approach to Behavioural
Change
Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai
5. The power of 'talk': Frames and narratives in macro-social marketing
Joya A. Kemper and Paul W. Ballantine
6. Macro-level Interventions in Systems of Wicked Consumption
Davide C. Orazi, Matthias Koch, and Srishti Varma
7. Macro-Social Marketing and the Complexity of Value Co-Creation
Christine Domegan and Patricia McHugh
8. Social Marketing's contribution to macro social policy and economics,
beyond up-stream, mid-stream and down-stream analysis.
Jeff French
9. Co-Creating Social Change Using Human Centered Design
Anne Hamby, Meghan Pierce, and Kim Daniloski
10. Collaborative Systems Thinking for Social Change
Josephine Previte and Liam Pomfret
11. Ethical Dimensions of Social Marketing and Social Change
Lynne Eagle, Stephan Dahl and David Low
12. Social Engineering and Social Marketing
Natalia Szablewska and Krzysztof Kubacki
13. Warmth rationing as a macro-social problem: The application of the
chrematistics framework
Djavlonbek Kadirov
List of Contributors
Index