Jason Whittaker

Magazine Production (eBook, PDF)

• Format: PDF

Produktbeschreibung

Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print and digital editions, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print or digital distribution.

Magazine Production will explain the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 196
• Erscheinungstermin: 10. November 2016
• Englisch
• ISBN-13: 9781317307549
• Artikelnr.: 47139446

Autorenporträt

Jason Whittaker is Head of the School of English and Journalism at the University of Lincoln, with a special responsibility for magazine production and contextual studies. He has over 15 years' experience as a journalist, and ten years as an editor with a special interest in IT and B2B titles. He is the author of numerous academic books and articles including Producing for Web 2.0 (2009).

Inhaltsangabe

List of illustrations

Introduction

1 Magazines and their markets

2 The business of magazines

3 From print to mobile: the digital revolution

4 Copy and editorial

5 Designing for print

6 Designing for digital

7 Legal and ethical issues

8 Conclusion

Glossary

Bibliography

Index

Rezensionen

"Magazine Production offers an easily digestible explanation of the whole of magazine publishing. It is a solid choice for an undergraduate magazine publishing course, and could be useful as a supplementary reading for an undergraduate media studies course... Because this is the book's second edition, it includes rich and relevant updates on the role of social media, apps, and digital platforms." - Catherine Staub, Drake University

"Magazine Production offers an easily digestible explanation of the whole of magazine publishing. It is a solid choice for an undergraduate magazine publishing course, and could be useful as a supplementary reading for an undergraduate media studies course... Because this is the book's second edition, it includes rich and relevant updates on the role of social media, apps, and digital platforms." - Catherine Staub, Drake University