Sebastian Meyer

Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 17
• Erscheinungstermin: 13. Juni 2007
• Englisch
• ISBN-13: 9783638726078
• Artikelnr.: 51394654