Since I started my love affair with selling at the early age of 15, I had a fondness for the subject that was easy for me to talk about, to tell stories about. She planted the seed for this book a great many years ago now. In my time working for Dale Carnegie Training, I came to deeply understand that telling and listening to stories is where real learning takes place. So, I set about writing a story-form sales training book that was built on the values learned working in a family business in a very small town. I have always enjoyed the art of selling, the people I have met, and the lives I have enriched by making damn sure the people got what they need, not what I needed them to have!
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