Ellison J. Harper

Make Them Look Twice: The Science and Art of Grabbing Attention and Driving Engagement in Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

People don't buy what they don't notice. They scroll past, walk by, and ignore anything that doesn't command their attention. In a world where distractions multiply by the second, the fight for visibility is brutal, and the brands that win aren't always the bestthey're the ones that get seen. Attention is the real currency of marketing, and those who understand how to capture it don't just attract audiences; they own them.

Most marketing fails, not because the product isn't good enough, but because the message never lands. If people don't stop to look, they never get the chance to care. Every campaign, every ad, every brand story hinges on a single momentthe moment where the audience either leans in or moves on. That moment is won or lost in an instant, and the difference between blending in and standing out is knowing how to create an impact before people even realize they're paying attention.

Attention isn't accidental. It's engineered. It follows patterns, responds to triggers, and obeys principles that marketers either use to their advantage or fall victim to. People react predictably to surprise, contrast, and curiosity. They are drawn to movement, disruption, and stories that challenge expectations. The best marketers don't just put messages into the world and hope they work; they construct them with precision, designing them to break through resistance, override skepticism, and demand engagement.

Engagement doesn't happen because an ad looks nice or a brand has a clever tagline. It happens when the right psychological levers are pulled in the right order. When people feel somethingurgency, excitement, intriguethey take action. They don't just look; they remember. They don't just engage; they share. The brands that succeed don't just sellthey become part of the conversation.

Marketers who master attention don't rely on luck. They craft their strategies with an understanding of how people think, what makes them stop, and what keeps them invested. They use contrast to create tension, storytelling to build anticipation, and pattern disruption to cut through the noise. They understand that engagement isn't about shouting louder; it's about speaking in a way that people can't ignore.

This book isn't about marketing theoryit's about execution. It reveals the psychological principles behind attention, the science of engagement, and the practical strategies that turn passive audiences into active customers. Readers will learn how to design marketing that sticks, messages that spread, and campaigns that make people look twice. Whether selling a product, building a brand, or shaping a narrative, the power lies in getting noticed first. Everything else follows.

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Produktdetails

• Verlag: K. Junior
• Erscheinungstermin: 1. März 2025
• Englisch
• ISBN-13: 9798230389477
• Artikelnr.: 73522035