Rick Polson

Making a Superstar Company (eBook, ePUB)

• Format: ePub

Produktbeschreibung

You are getting ready to start or you just started a new business. You are an expert in your current field such as Shoe Retail, Heating/AC or Business-to-Business Sales. You are stuck as to how to build your customer base and continue to gain customers. That is why I wrote this book, to help you do just that. This book is for anyone about to start a business or anyone who has a business that has been open for less than three years.

I have spent over 35 years helping small and medium-sized business owners grow and expand their customer bases. Starting in radio advertising after college, I moved into other areas including wholesale product sales, government services, advertising and Internet marketing. I have seen successes and mistakes made by many business owners. The purpose of 'Making a Superstar Company' is to share my expertise regarding the building of a business from the marketing perspective, helping people avoid some of the novice errors.

This book will not give you all of the answers to every possible question or situation; to read that book, you would never have time to run your business. However, we will cover many aspects of business promotion and discuss how to run a business. I suggest that you read this book from beginning to end to understand the various options to grow a business. Then, reread the book, a couple of chapters at a time, and accomplish the things that mesh with your business goals. The process of starting a business can be difficult enough; too much information absorption, all at once, will just make it more difficult.

Chapters 2 and 3 help you focus on your overall business practices and goals, as well as how to apply funds to marketing. We will also touch on product inventory and selection so that you do not make the mistakes made by many first-time business owners.

Chapters 4, 5 and 6 cover basic marketing concepts and provide choices to brand your company. We explore things - including color concepts, basic business materials, and traditional media - to brand all aspects of your business to reflect the message that reaches your target audience.

Chapters 7, 8, 9, 10 and 11 explore some primary traditional marketing areas, looking at the pros and cons of each. We discuss my decades of experience as it relates to these areas.

Chapters 12, 13, 14, 15, 16 and 17 cover the newest area of advertising, the Internet. Internet marketing strategies vary widely and this book cannot address all of the questions related to marketing. However, we will look at the different ways to incorporate these strategies into your company.

Chapter 18 looks at public relations, a way for you to gain additional exposure for your business. Touching on the importance of company branding, we explore why it is important to keep your company in the limelight.

In Chapter 19, we discuss how to put all of the processes together. You are now ready to catapult your business to success.

Finally, in the Appendix, we provide a host of questions to consider as part of the survey that you will continually perform to gauge your target audience and grow your customer base.

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Produktdetails

• Verlag: Sadie Books
• Erscheinungstermin: 28. November 2012
• Englisch
• ISBN-13: 9781301104123
• Artikelnr.: 48376060

Autorenporträt

Communications is an art that I have taken to heart since high school. After helping to set up and participate in an on-campus radio station, I went on to study broadcast communications, receiving a Bachelor's degree from Curry College. Since then, I have held a wide range of positions in the fields of Marketing, Advertising and Public Relations.

I was an Account Executive at several broadcast facilities in Ann Arbor, Michigan; Boston, Massachusetts; and Tampa Bay, Florida selling, writing, and producing ads for numerous industries. I also was an on-air participant in some locations. As a Public Relations Manager for an international computer product manufacturer and distributor, I was deeply involved in branding global product lines. I also have advertising agency experience, involved with all aspects of client relations and placement of marketing programs.

Throughout my career, I have held high expectations for my staff and myself. It is important that everyone is properly trained in their focuses, whether sales, customer service, advertising or marketing. Communication is also important to encourage a continual flow of information to build confidence in the company and staff.

I mastered several computer programs, including Microsoft Office Suite (Word, Excel, PowerPoint, Publisher), Sales Tools (ACT, Goldmine), and social media applications (Facebook, Twitter).

Rick Polson
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