Antoin O Lachtnain

Making an Impact Online (eBook, ePUB)

Creating a Website That Really Works...Without Breaking the Bank

• Format: ePub

Produktbeschreibung

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!

This revised edition shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting

'a great little package' The Bookseller

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 208
• Erscheinungstermin: 19. September 2011
• Englisch
• ISBN-13: 9781408139912
• Artikelnr.: 38283862

Autorenporträt

Antoin O Lachtnain has worked with some of the world's largest telecomms equipment suppliers. He regularly speaks at conferences and seminars and was recognised as a 'Global Leader for Tomorrow' by the World Economic Forum 2000 in Davos.