Steven Reed takes on the task of demystifying Japanese culture and behavior. Through examples that are familiar to an American audience and his own personal encounters, he argues that the apparent oddity of Japanese behavior flows quite naturally from certain objective conditions that are different from those in the United States. Two aspects of the Japanese economy have particularly baffled Americans: that Japanese workers have "permanent employment" and that the Japanese government cooperates with big business. Reed explains these phenomena in common sense terms. He shows how they developed historically, why they continue, and why they helped produce economic growth. He concludes that these practices are in fact, not very different from the United States.
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