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This is a practical guide for anyone who wants to learn how to make successful programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions.
This is a practical guide for anyone who wants to learn how to make successful programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions.
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Autorenporträt
Steve Ahern, OAM, has been in radio for over 40 years, working in all sectors of the Australian radio industry. He is currently the Head of the ABU Media Academy. Steve was previously Director of Radio at the Australian Film Television and Radio School and also ran his own international radio and new media training company, as well as radioinfo, a website for audio industry broadcast professionals.
Inhaltsangabe
List of Contributors, Preface, 1. History of Radio, 2. The Future of Radio Internationally, 3. Making Podcasts, 4. Broadcast Laws and Regulations, 5. The Studio, 6. Radio Announcing, 7. Presentation, 8. Interviewing, 9. Researching and Producing, 10. Talkback, Steve Ahern, 11. Copywriting, 12. Audio Production, 13. News, 14. Audience Research and Promotions, 15. Radio Sales, 16. Programming, 17. Features and Comedy, 18. Transmission, Glossary
List of Contributors, Preface, 1. History of Radio, 2. The Future of Radio Internationally, 3. Making Podcasts, 4. Broadcast Laws and Regulations, 5. The Studio, 6. Radio Announcing, 7. Presentation, 8. Interviewing, 9. Researching and Producing, 10. Talkback, Steve Ahern, 11. Copywriting, 12. Audio Production, 13. News, 14. Audience Research and Promotions, 15. Radio Sales, 16. Programming, 17. Features and Comedy, 18. Transmission, Glossary
Rezensionen
'The book from the internationally respected Steve Ahern is an impressive "must read" for anyone studying audio or embarking on a career in radio or podcasting, covering everything from understanding the strengths and dynamics of radio and audio, to very concrete advice on how to perform successfully in front of the microphone.' Anders Held, founder of the RadioDays conference
Praise for the Previous Edition:
'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong
'a very useful hands-on guide to radio production in Australia' Gail Phillips, Associate Professor of Journalism, Murdoch University
'Making Radio has been a core text for all our radio courses since it was written. It covers everything from the basics you need to know when you begin your radio career, to high level skills required for career advancement.' Kim Becherand, AFTRS Radio Division
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