Learn how to use field research to bring essential people-centred insights to your information design projects.
If you're unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy- to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. Over 80 illustrations and 5 real-world case studies bring key principles and methods of field research to life.
Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people's needs.
If you're unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy- to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. Over 80 illustrations and 5 real-world case studies bring key principles and methods of field research to life.
Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people's needs.
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