Nya van Leuvan, Lauren Highleyman, Rod Fujita, Ashleigh Kellerman

Making Shift Happen (eBook, ePUB)

Designing for Successful Environmental Behavior Change

• Format: ePub

Produktbeschreibung

Nautilus Book Award Winner: An "engagingly written" behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it's clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative-from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including:

• Using social norms to spread positive environmental behaviors
• Selecting and testing stories, metaphors, and values to frame information for each audience
• Catalyzing action by aligning your initiative with your audience's personal and social motivators
• Breaking bad habits and building positive ones
• Capturing your audience's attention and reducing barriers to action
• Connecting people with nature and building empathy for the environment and its inhabitants

Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. "Completely fascinating-we've learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights-the rest of us better do so too!" -Bill McKibben, author of The End of Nature

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Produktdetails

• Verlag: New Society Publishers
• Seitenzahl: 545
• Erscheinungstermin: 20. August 2024
• Englisch
• ISBN-13: 9781771423373
• Artikelnr.: 58515712

Autorenporträt

Nya Van Leuvan, MA, is a leader in designing and executing programs that accelerate social change by shifting human behavior. She co-founded and directs the not-for-profit Root Solutions to increase the effectiveness of conservation advocacy and policymaking through the use of behavior change, design thinking, and systems thinking. She holds an MA from the School of Human Evolution and Social Change at Arizona State University and a BA from the University of California, Berkeley. She's from San Francisco, California.

Lauren Highleyman, MS, is a communications and behavior change strategist with experience designing and implementing effective and engaging initiatives across a variety of environmental issue areas. She is passionate about applying insights from the social and behavioral sciences to inspire action and strengthen collaboration among diverse environmental stakeholders. She holds an MS in Natural Resources and Environment with a focus in Environmental Behavior, Education and Communication from the University of Michigan and a BA from UC San Diego. She lives in Marin County, CA.

Rod Fujita, PhD, is a leader in the theory and practice of aligning incentives with good conservation outcomes. He co-founded Root Solutions and is the Director of Research and Development at Environmental Defense Fund's Oceans Program, where he has been working to improve fisheries for more than 30 years. Rod has served on numerous state, regional, federal, and international advisory bodies and has authored over 100 peer-reviewed publications, as well as many popular articles and the well-received book, Heal the Ocean. He lives in Oakland, California.

Ashleigh Kellerman is a Senior Associate at Root Solutions, where she focuses on framing for improved environmental communication and behavior change. An alumna of UC Berkeley with a background in psychology and economics, she has dedicated her career to shifting the frames, narratives, metaphors and values that underpin many of the world's most pressing social issues. She lives in Berkeley, California.

Inhaltsangabe

IntroductionSection 1: The Making Shift Happen Process
Process Chapter 1: Foundations with Karina Mudd
Process Chapter 2: Initiate with Karina Mudd
Process Chapter 3: Uncover with Nicole Hilaire
Process Chapter 4: Design
Process Chapter 5: Implement
Process Chapter 6: Methods with Nicole Hilaire
Section 2: The BEHAVIORAL Building Blocks(TM)
Building Block Chapter 1: Highlight norms to leverage BELONGING
Building Block Chapter 2: Make it EASY
Building Block Chapter 3: Cultivate powerful HABITS with Nicole Hilaire and
Susan Schneider
Building Block Chapter 4: Activate ATTACHMENT
Building Block Chapter 5: Design it to be VIVID
Building Block Chapter 6: Leverage our need for consistent IDENTITY
Building Block Chapter 7: Empower through active OPTIMISM with Karina Mudd
Building Block Chapter 8: Judiciously use REWARDS with Nicholas Janusch and
Susan Schneider
Building Block Chapter 9: Frame for the appropriate ASSOCIATIONS
Building Block Chapter 10: Expanding the self to ensure nature's LONGEVITY
with Jess Beebe
Conclusion
References
Acknowledgments
Index
About the Authors
A Note About the Publisher