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'Michaud and Thoenig offer a landmark book. No recipes, no ready-made kits, no over-simplified message. It underlines that the function of the executive has also to be that of a cognitive architect. The book shows with real life cases how those companies that make a difference are like sophisticated machines, and that it is today's complexity, never stable and always evolving, which is the main driver of performance...Read this book! Because you'll see your competitors - and your own company - in a new light.' - Henri Lagarde, Chairman and CEO, Royal Canin
'A refreshing book which forces the reader to re-think strategy by interrogating the problems and paradoxes which emerge when strategy meets organization.The analysis is well-grounded in the Social Sciences, yet remains an invaluable input for those who practice strategy in organizations.' - Professor David C. Wilson, Warwick Business School, UK; Editor of 'Organization Studies'
'This book covers key issues any executive faces. How to make a company succeed in the short term without being the prisoner of ready-made recipes? How to build common identities in today's companies? How to build organizational and cognitive excellence as competitive assets? A book I consider as a major event in modern management.' - Igor Landau, Chairman of the Management Board, Aventis