Management Aesthetics (eBook, ePUB)

Kitsch and Modern Organisations
Redaktion: Szostak, Michal

• Format: ePub

Produktbeschreibung

This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 18. November 2024
• Englisch
• ISBN-13: 9781040255032
• Artikelnr.: 72255655

Autorenporträt

Michä Szostak is Associate Professor (PhD, Dr. habil.) of Management and Vice Rector for Scientific Research and Head of the Institute for Management Research at Collegium Civitas in Warsaw, Poland. He conducts interdisciplinary research in the intersection of management, art, and aesthetics, the results of which are published in international publishing houses and journals. He is a graduate of doctoral studies (management) and master's studies (management and marketing). He conducts teaching activities in finance, management aesthetics, humanistic management, and art marketing.

Inhaltsangabe

Introduction 1. From kitsch phenomenon, through kitsch experience, to
kitschy management and management of kitsch 2. Kitsch in organisational
culture: challenges and opportunities in the work environment 3. Kitsch in
organisational governance: management through simplified edicts and
superficial interpretations in religious fatwas 4. Kitsch in HRM: the role
of communication in managing generational diversity in an organization 5.
Kitsch in managerial language: rhetorical manifestations of kitsch in
scholarly writing 6. Kitsch in marketing: merchandising and promotional
activities in the retail sphere 7. Kitch in advertising: a field of
post-modern market communication battle 8. Kitsch in brand management:
impact of aesthetic truth and false in advertising strategies 9. Kitsch in
entrepreneurship: meal kits, taste and the art of socio-economic enterprise
10 Kitsch in decision-making: financial destabilisation of joint-stock
companies by boards of directors 11. Kitsch in new technologies management:
design practices and user experiences 12. Kitsch in city space management:
beauty and functionality of public space 13. Kitsch in social media:
self-optimisation gurus on Instagram Conclusion: determinants and
functions, carriers and propagators of managerial and organisational kitsch