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This book discusses how business owners supervise various functions in the small enterprise. Purchasing, customer service, human resources, sales, marketing and brand development are the main departments or functions that business owners should manage. By studying case studies of small businesses and evaluating some of them, this book highlights certain recurring behavior patterns that may lead to the eventual failure of the small business. The author mentions that if a firm is in trouble, it's almost always a managerial issue. The book provides tips for small businesses that want to survive through tough times, such as having valuable talent and core expertise somewhere in the company structure.
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