Silvia Puiu

Managementul strategic al activitatii de retail in Romania (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Lucrarea intitulata Managementul strategic al activitatii de retail în România" realizeaza o incursiune în domeniul vast al retailului din tara noastra, sub aspectul directiilor strategice urmate de companiile care îsi desfasoara activitatea în acest sector al economiei nationale. Aceasta pune accent pe retailul bazat pe existența unui spațiu fizic, care prezinta, înca, un potențial ridicat în țara noastra, atragând numeroși investitori internaționali. În acest scop, este aplicat un chestionar retailerilor din România, atât din retailul modern, cât si din cel traditional. Raspunsurile primite contureaza un tablou al factorilor de influenta asupra activitatii retailerilor din tara noastra, precum si al masurilor de gestionare a crizei si a strategiilor adoptate pentru atingerea obiectivelor stabilite. Analiza datelor permite, de asemenea, si constructia unor matrici ale stakeholderilor (actionari, angajati, clienti, furnizori, etc.) principalilor operatori de retail, care contribuie la stabilirea unor strategii corespunzatoare.

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Produktdetails

• Verlag: Editura Universitaria Craiova
• Erscheinungstermin: 29. Mai 2012
• Rumänisch
• ISBN-13: 9781386223993
• Artikelnr.: 48403433

Autorenporträt

Silvia PUIU is a PhD Lecturer at the Department of Management, Marketing and Business Administration within the Faculty of Economics and Business Administration, University of Craiova, Romania. She has a master's degree in International Business Administration and a PhD in Management at University of Craiova. She published her PhD thesis on Strategic Management of Retail Sector in Romania in 2012. In 2014, she conducted a research on Ethics Management in Higher Education System of Romania together with PhD Associate Professor Radu Ogarca and in 2015, she graduated her postdoctoral studies on Ethics Management in the Public Sector of Romania. Silvia teaches Management, Business Ethics, Public Marketing and Creative Writing. During the last years, she published more than 40 articles in national and international journals or in the proceedings of international conferences, published two books and a chapter on Corporate Social Responsibility in the Romanian Public Sector in the book Corporate Social Responsibility in Times of Crisis (Springer, 2017). Her research covers topics from strategic management, ethics management, public marketing, corporate social responsibility and management. She is also a reviewer for two journals (Management & Marketing, The Young Economists Journal) and a member of Eurasia Business and Economics Society.