Robert Waschik, Tim Fisher, David Prentice

Managerial Economics (eBook, ePUB)

A Strategic Approach

• Format: ePub

Produktbeschreibung

This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game theory into managerial decision-making. Taking an international perspective, the book reflects cutting edge developments in economics such as behavioural economics and auction theory and shows how these can be applied in the workplace.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 400
• Erscheinungstermin: 10. Juni 2010
• Englisch
• ISBN-13: 9781135154950
• Artikelnr.: 43072525

Autorenporträt

Timothy C. G. Fisher is Associate Professor of Economics, University of Sydney, Australia. David Prentice is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia. Robert Waschik is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia.

Inhaltsangabe

1. Introduction Part 1: Theory 2. The Manager and the Firm 3. Monopoly and
Perfect Competition 4. Price Discrimination 5. Game Theory Part 2:
Strategic Interaction Between Firms 6. Strategy in a Market with Two Firms
7. Product Differentiation 8. Entry Deterrence and Accommodation 9.
Government Regulation of Industries Part 3: Strategic Interaction within
Firms 10. Vertical and Horizontal Integration 11. Labour Markets 12.
Training and Motivating Workers 13. Trade Unions Part 4: Marketing
Economics 14. The Role of Information 15. Advertising 16. Bundling 17.
Durable Goods 18. Auctions 19. The Product Life Cycle. Answers to
Odd-Numbered Problems