Nick Wilkinson

Managerial Economics (eBook, PDF)

Problem-Solving in a Digital World

• Format: PDF

Produktbeschreibung

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 13. Januar 2022
• Englisch
• ISBN-13: 9781108996426
• Artikelnr.: 66183388

Autorenporträt

Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

Inhaltsangabe

Preface
Acknowledgements
Part I. Introduction: 1. Nature, scope and methods of managerial economics
2. The theory of the firm
Part II. Demand Analysis: 3. Consumer theory
4. Demand theory
5. Demand estimation
Part III. Production and Cost Analysis: 6. Production theory
7. Cost theory
8. Cost estimation
Part IV. Strategy Analysis: 9. Market structure and pricing
10. Game theory
11. Positioning and growth strategy
12. Marketing mix strategy
13. Investment analysis
Part V. Government Policy: 14. Government policy and regulation
15. Global issues in managerial economies
Index.

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Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. Theory of the firm; Part II. Demand Analysis: 3. Demand theory; 4. Demand estimation; Part III. Production and Cost Analysis: 5. Production theory; 6. Cost theory; 7. Cost estimation; Part IV. Strategy Analysis: 8. Market structure and pricing; 9. Game theory; 10. Pricing strategy; 11. Investment analysis; 12. Government and managerial policy.

Rezensionen

'A thoughtful and well-written text which explains key concepts in a rigorous and accessible way. A particular strength is the rich collection of applications and case studies which demonstrate the value of the economic approach to many management problems and decisions. The well-designed solved problems demonstrate how the analytical techniques can be applied and will be particularly valuable in helping students to connect theory with practice and to solve problems for themselves. A very useful addition to the field.' Martin Carter, Leeds University Business School