Elena-Madalina Vatamanescu, Andreea Mitan

Managerial Relationships and SMEs Internationalization (eBook, PDF)

Un-weaving the Fabric of Business Performance

• Format: PDF

Produktbeschreibung

Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 196
• Erscheinungstermin: 22. September 2023
• Englisch
• ISBN-13: 9781000960860
• Artikelnr.: 68506745

Autorenporträt

Elena-Madalina Vatamanescu is a Full Professor at the Faculty of Management (SNSPA), Bucharest, Romania, Head of the Management Department, and Director of the Centre for Research in Management.

Andreea Mitan is a Lecturer at the Faculty of Management (SNSPA), Bucharest, Romania, Executive Director of the Centre for Research in Management, and CEO of the Norwegian-Romanian Chamber of Commerce.

Inhaltsangabe

1. Introduction: The relationship-centric SMEs internationalization PART I.
Relationships and SMEs internationalization: A zoom-out perspective 2.
Macro factors influencing the SMEs sector 3. Towards further
contextualization of SMEs internationalization 4. A phenomenological
overview: The Central and Eastern European region and SMEs
internationalization PART II. Relationships and SMEs internationalization:
A zoom-in perspective 5. Relationship marketing and SMEs
internationalization 6. Leveraging the Managerial Global Mindset for SMEs
internationalization 7. A relationship-centric model of SMEs
internationalization: Advancing the 5 Cs 8. Back to the future: Instead of
conclusions