Stephen F. Gambescia, Evelyn Gonzalez

Managing A Public Speaker Bureau (eBook, PDF)

A Manual for Health and Human Services Organizations

• Format: PDF

Produktbeschreibung

-Very hands on material with lots of sample letters and questionnaires

-No other resource on this topic tailored to health and human services

-Motivated and entrepreneurial author (Gambescia)

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Produktdetails

• Verlag: Springer US
• Seitenzahl: 124
• Erscheinungstermin: 23. Februar 2010
• Englisch
• ISBN-13: 9780306485671
• Artikelnr.: 37780354

Autorenporträt

Stephen F. Gambescia, Cabrini College, Radnor, PA, USA / Evelyn Gonzalez, Fox Chase Cancer Center, Philadelphia, PA, USA

Inhaltsangabe

One The Purpose of Your Organization's Public Speaker Bureau.- Two Creating Your Promotional Material.- Unique Identifier.- Aesthetically Attractive.- Benefits Statement.- List of Topics.- Speaker Request Form.- Procedures, Policies, and Conditions.- Other Information.- Three Recruiting Speakers for Your Speaker Bureau.- Speaker Characterisitics.- Recruitment Is a Process.- Four Orienting and Training Your Speakers.- Topical and Issue Areas.- Public Speaking Techniques.- Logistics Training for Your Speaker.- Formal Public Speaker Bureau Trainings.- Five Tools and Resources for Your Speakers.- Resources.- Educational Tools.- Equipment.- Six Publicizing Your Public Speaker Bureau.- News Releases.- Homepage on the World Wide Web.- Direct Mail.- "What Else?" Marketing.- Speakers' Marketing.- Seven Coordinating Requests from Your Constituents.- Processing Your Speaker Bureau Requests.- Interaction with the Group's Contact/Coordinator.- Eight Securing a Speaker for an Engagement.- Confirmingthe Speaker Request.- Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement.- Nine Evaluating Your Public Speaker Bureau Program.- Overall Program Evaluation.- Other Speaker Evaluation Questions.- Evaluating the Site and Site Coordinator.- Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program.- Designing an Evaluation Program for Your Speakers Bureau.- Balancing Systematic and Informal Evaluations.- Ten Summary and Final Tips for Success.