Rossella Gambetti, Stephen Quigley

Managing Corporate Communication (eBook, PDF)

A Cross-Cultural Approach

• Format: PDF

Produktbeschreibung

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 552
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137292575
• Artikelnr.: 47897098

Autorenporträt

ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy.