Robert T. Moran, Neil Remington Abramson

Managing Cultural Differences (eBook, PDF)

Global Leadership for the 21st Century

• Format: PDF

Produktbeschreibung

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 662
• Erscheinungstermin: 24. Oktober 2017
• Englisch
• ISBN-13: 9781315403977
• Artikelnr.: 49263108

Autorenporträt

Neil Remington Abramson is a professor of International Strategy (ret.) at the Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Robert T. Moran is Professor Emeritus of International Management at Thunderbird School of Global Management, USA.