Tanja Johansson, Annukka Jyrämä, Kaari Kiitsak-Prikk

Managing Cultural Joint Ventures (eBook, ePUB)

An Identity-Image View

• Format: ePub

Produktbeschreibung

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 142
• Erscheinungstermin: 5. September 2022
• Englisch
• ISBN-13: 9781000780505
• Artikelnr.: 65314069

Autorenporträt

Tanja Johansson, PhD, is Director at the Laurea University of Applied Sciences in Espoo, Finland.

Annukka Jyrämä, PhD, is Professor of Cultural Management at the Estonian Academy of Music and Theatre and a senior advisor at Aalto University, Finland.

Kaari Kiitsak-Prikk, PhD, is Lecturer and Head of Studies on the Cultural Management MA programme at the Estonian Academy of Music and Theatre.

Inhaltsangabe

1. Introduction Part I Managing the Multiple Identities of Cultural Joint
Ventures 2. Multiple Organizational Identities Within Cultural Joint
Ventures 3. Managing Interorganizational Identities 4. Cases and Managerial
Implications of Cultural Joint Ventures Part II Managing the Multiple
Images and Brand Relationships of Cultural Joint Ventures 5. Multiple Brand
Identities and Images in Cultural Joint Ventures 6. How to Manage and Join
Multiple Brands 7. Cases and Managerial Implications Part III Bridging the
Multiple Identities and Images of Cultural Joint Ventures 8. Components of
an Identity-Image View of Cultural Joint Ventures 9. Organisational
Structure, Culture, and Practices - Enabling or Hampering Boundary Crossing
10. Facing the Challenges in Cultural Joint Ventures - Managerial
Implications 11. Capturing the Joint and Separate Organisational
Identities, Brands and Practices 12. Cases and Managerial Implications of
Cultural Joint Ventures Part IV Future of Cultural Joint Ventures 13. Key
Future Trends for Cultural Joint Ventures Part V Final Words 14. Concluding
on the Key Points 15. Towards a Model on Identity-Image Management of
Cultural Joint Ventures