David L. Blenkhorn, Craig S. Fleisher

Managing Frontiers in Competitive Intelligence (eBook, PDF)

• Format: PDF

Produktbeschreibung

For specialists and nonspecialists alike, this perceptive selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and processes. It explores applications to organizations of various sizes and types, in both the public and private sectors. Editors Fleisher and Blenkhorn link leading-edge research in CI to advances in current practice, and balance pragmatic against conceptual concerns. Analysts, strategists and organizational decision makers at higher levels will find the book especially valuable, as they seek to make sense of the business environment and assess their organizations' evolving, dynamic places in it. The pace of change in today's global, competitive economy is greater than at any time in recorded history. Thus, as never before, companies need better tools for business and competitive analysis. The book surveys applications of CI that are critical to business processes, such as mergers and acquisitions, and to evolving industries, such as biotechnology. They focus on how push and pull Internet technologies affect data gathering and analysis and how CI can be managerially assessed using multiple evaluative approaches, unavailable until now in the public domain. They then turn to the future, and lay out some startling yet plausible viewpoints on what the next frontiers of competitive intelligence will be and how organizations can and must ready themselves for them.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 328
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. November 2000
• Englisch
• ISBN-13: 9780313001055
• Artikelnr.: 68528424

Autorenporträt

CRAIG S. FLEISHER is Dean of the Faculty of Business, University of New Brunswick-Saint John, Canada./e Author of two award winning books and more than 100 articles in his fields, he was one of the first members of the Society of Competitive Intelligence Professionals (SCIP) and is now Coordinator of SCIP's Canadian Technology Triangle Chapter. Dr. Fleisher has held managerial positions in industry and lists among his various consulting clients, past and present, Alcan, Bell Canada, IBM, Imperial Oil, and Philip Morris. DAVID L. BLENKHORN is Professor of Marketing in the School of Business and Economics, Wilfrid Laurier University, Canada./e Among his various consulting clients in business, government, and other sectors have been Amoco Petroleum, Bell Canada, Canadian General Electric, and Cathay Pacific Airways.

Inhaltsangabe

Preface Overview of Competitive Intelligence Management and Practices An
Introduction to the Management and Practice of Competitive Intelligence
(CI) by Craig S. Fleisher Competitive Intelligence and Strategic
Decision-Making at the Chief Executive Officer (CEO) Level by Tabatha
Martins Reducing Vulnerability Through Counterintelligence by Peter Barrett
The Use of Counterintelligence, Security and Countermeasures by Alain
Francq Overview of Best Practices in Competitive Intelligence by Julia
Madden Improving the Competitive Intelligence Process Using the Internet
for Gathering Competitive Intelligence by Richard McClurg Analysis in
Competitive Intelligence: Process, Progress and Pitfalls by Craig S.
Fleisher A Toolbox for Communicating Competitive Intelligence via the
Internet by Robert Cunningham Using a Marketing Framework to Communicate
Competitive Intelligence Results by Victoria Turner Shoemaker Effective
Approaches to Assessing Competitive Intelligence Performance by Craig S.
Fleischer and David L. Blenkhorn Competitive intelligence and its
Relationship with Business Functions and Processes Competitive Intelligence
and the Management Accountant by Victor Knip Using Competitive Technical
Intelligence Techniques to Compliment Research and Development Processes by
Jeffrey Murphy Applying Competitive Intelligence to Mergers and
Acquisitions by Angus Stewart New Product Development and Competitive
Intelligence by Hamid Noori, Brenda McWilliams, Gene Descza, and Hugh Munro
The Need for Business Intelligence Tools to Provide Business Intelligence
Solutions by Beth Ringdahl Competitive Intelligence and its Application in
Specific Contexts Identifying Competitive Intelligence Priorities in
Biotechnology by Jayson Parker Making Competitive Intelligence Work for the
Small Business by Perry Broome Re-Designing the Competitive Intelligence
Capability Within a Financial Institution by Ross Armstrong Competitive
Intelligence in Service Industries by Dawn E. Clarke Information
Technology--Enabling Competitive Intelligence Adoption in Small to Medium
Enterprises by J. Graeme Somerville Organizational Issues Associated with
Competitive Intelligence Corporate Community Culture and
Counterintelligence by Suzanne Wiltshire Understanding the Ethical Aspects
of Competitive Intelligence by Shauna Hamilton and Craig S. Fleisher
Competitive Intelligence and Organizational Change by Conor Vibert The
Future of Competitive Intelligence by David L. Blenkhorn and Craig S.
Fleisher Selected Bibliography Index