Donald F. Blumberg

Managing High-Tech Services Using a CRM Strategy (eBook, PDF)

• Format: PDF

Produktbeschreibung

Managing High-Tech Services Using a CRM Strategy provides insight and workable solutions for service business management, derived from a logical and operational framework based upon the service market, not the traditional product-based business model. It covers the entire concept of service business management, focusing on CRM technology applied to marketing issues and new strategic directions. Through a combination of theory, structural dynamics, case studies, examples, state-of-the-art assessments, and market research results, this book provides a clear presentation and workable strategies for managing, marketing, and selling service in a variety of different business markets and situations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 376
• Erscheinungstermin: 23. Dezember 2002
• Englisch
• ISBN-13: 9781420025323
• Artikelnr.: 52835811