William Houseley, Tom Nicholls, Ron Southwell

Managing in the Media (eBook, PDF)

Redaktion: Block, Pamela

• Format: PDF

Produktbeschreibung

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers. The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:- Tutor notes and reader activities- Updated list of further reading- Additional support material such as production templates - Interviews with the authors - A discussion forum- Industry and education links- Media News

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 26. April 2013
• Englisch
• ISBN-13: 9781136055140
• Artikelnr.: 38243638

Autorenporträt

Peter Block, William Houseley, Tom Nicholls, Ron Southwell

Inhaltsangabe

Part 1 The media Environment: The media industry - into the Millennium
British public service broadcasting
British Film Policy
European Union media policy
Mass media theory
Media and its cultural implications
Part 2 Management theories and applications to the media industry: The growth of business in the audiovisual industry
Behaviour in media organisations and organisational behaviour
Strategic management
Introduction to media law
Principles of media law
Media ethics
Part 3 Media management in action Production
Production project management in practice
Glossary
Bibliography
Media timeline