eBook, ePUB

Managing Innovation and Cultural Management in the Digital Era (eBook, ePUB)

The case of the National Palace Museum

Redaktion: Tsaih, Rua-Huan; Han, Tzu-Shian
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The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the Nati...

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