W. Gerard Ryan

Managing International Events (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 366
• Erscheinungstermin: 29. September 2020
• Englisch
• ISBN-13: 9781351331746
• Artikelnr.: 59951027

Autorenporträt

W. Gerard Ryan teaches international events management at institutions around Europe and Scandinavia and continues to perform internationally as a musician. With three international event careers as a musician, a venue and festival manager, and an academic, he has developed a unique understanding of international events.

Inhaltsangabe

Part 1 Planning and delivery 1. What are international events? 2. The four
pillars of international event delivery. 3. Evaluating international
events. Part 2 Internal forces 4. Strategic use of events by authorities.
5. Staffing international events. 6. Crossing cultures and crossing
borders. Part 3 External forces 7. Access. 8. Key stakeholder implications.
9. Globalisation and international events. 10. Sustainable international
events - an oxymoron? 11. Digital communication