Robert Jones, Fiona Jenkins

Managing Money, Measurement and Marketing in the Allied Health Professions (eBook, ePUB)

• Format: ePub

Produktbeschreibung

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 328
• Erscheinungstermin: 19. April 2018
• Englisch
• ISBN-13: 9781315357638
• Artikelnr.: 55407949

Autorenporträt

Robert Jones, Fiona Jenkins

Inhaltsangabe

The Jigsaw of Reform: Pushing the Parameters. Money, Money, Money:
Fundamentals of Finance. Commissioning for Health Improvement: Policy and
Practice. Striking the Agreement: Business Case and Service Level
Agreements. Thriving In the Cash Strapped Organisation. Information is
Power - Measure it, Manage it. Information Management for Healthcare
Professionals, or What has IT ever done for us? Allied Health Records in
the Electronic Age. Data 'Sanity': Reducing Variation. Outcome Measurement
in Clinical Practice. Improving Access to Services: A practical approach to
understanding demand and capacity to support service re-design.
Benchmarking AHP Services. Management Quality and Operational Excellence.
Evaluating Management Quality in the Allied Health Professions and
Evaluation Matrix. Evaluating Clinical Performance in Healthcare Services
with Data Envelopment Analysis DEA. Project Management for Allied Health
Professionals with Real Jobs. Marketing for AHPs. Effective Report Writing.
Demonstrating Worth: Marketing and Impact Measurement Self - Referral.