Marion Maguire

Managing organizational change for BMW in the emerging Chinese market (eBook, PDF)

• Format: PDF

Produktbeschreibung

Scientific Study from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: A, Hawai'i Pacific University (HPU), course: MBA class, language: English, abstract: Change is often not welcomed, because it is more comfortable to do things the way we've always done them and change is often perceived as a threat. But change has always been a reality of life and is even more so today. The challenge for leaders is the transformation of their organization at this time of fast change. In this context, the research paper will analyze how the German car manufacturer BMW can apply organizational change and development theories to ensure highest quality and increase its market share in the emerging Chinese market. China's explosive growth, which has turned its car market into the fastest-growing in the world, has attracted foreign automakers in hordes (Welch, 2004). Over the past decade, nearly every major car company has entered the Chinese market and so did BMW. The German car manufacturer invested in the local market and formally opened its first production facility in Shenyang. BMW entered a 50-50 joint venture with Brilliance China Automotive Holdings Ltd in 2003 and opened a EUR450-million plant, which will produce both BMW 3-series and 5-series models. BMW, which sells its three brands BMW, Mini and Rolls-Royce, is thus the only carmaker in the premium segment that produces locally in China (Welch, 2004).

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 21
• Erscheinungstermin: 1. März 2005
• Englisch
• ISBN-13: 9783638353793
• Artikelnr.: 37416748

Autorenporträt

I'm an accomplished global business leader, growth strategist and executive advisor with a focus in Organizational Structure, Strategic Business Growth, Marketing Management and Leadership Development, particularly complex when navigating diverse markets or international environments and intercultural differences. Passionate about making a difference for organizations that are experiencing challenges, I guide business leaders who are looking to transform these challenges into opportunities by creating a winning organizational structure along with strong leadership and solid development and execution of a strategic roadmap. I've helped businesses across industries and geographies attract and retain quality talent while driving exceptional results and growth through principles of intentional and integrated management. I take pride in finding creative and innovative solutions for the leaders and businesses to grow by aligning goals, systems and processes with people. I've built my career & reputation as well as my consultancy on helping other leaders and companies across industries and geographies to grow and achieve the results they want - In fact, I've treated building them and perfecting every aspect of their operations as if they were my own. "Marion is someone who asks the right questions, finds a better way and shares it with you, and helps you create a strategy to get you the results you are looking for!" "Marion has brought strong organizational structure, which has had a positive effect on the efficiencies of the overall company." "Marion is a strong, natural leader. She contributes thoughtful, well-reasoned approaches in evaluating strategy and solving problems." "Marion has the unique ability to effectively lead people while coaching and developing them along the way." More testimonials at www.weilerinternational.com/testimonials.