Managing Organizational Crisis and Brand Trauma (eBook, PDF)

Managing Organizational Crisis and Brand Trauma (eBook, PDF)

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Presents tools for use in assessing various aspects of brand and organizational trauma
Examines leadership culpability in a crisis and derivative lawsuits
Explores ways trauma jeopardizes the relationship among members of an organization's social network
Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior

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