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Guy Morrow, University of Melbourne, Australia
'I've long thought that Saintilan and Schreiber's book couldn't be surpassed. But it has been. The second edition is even better!'
Stephen Brown, Ulster University Business School, Belfast
'The second edition builds upon the substantial strengths of topic coverage and real world applications of the first edition to include opportunities and challenges posed by technology-based innovations in content creation and evolving forms of engagement with social media. Additionally, the new volume addresses evolving sensibilities of cultural sector stakeholders toward the environment, diversity and inclusion.'
Robert DeFillippi, Sawyer Business School, Suffolk University
'This 2nd edition helpfully updates the structures and methodologies currently in practice within the creative industries, taking into account the increased influence of social media and digitization. Two new chapters on diversity and mental health & wellbeing are included, both even more pertinent after the Covid 19 pandemic. As before each chapter begins with a summary of what the student will study for each topic, questions on the chapter and relevant case studies for analysis. Overall an informative reference book for any Creative Industries student wishing to understand how this sector operates with examples of operational and personnel issues it might encounter and how to overcome them.'
Marius J Carboni, University of Surrey and Morley College, London