Peter M. Smudde

Managing Public Relations (eBook, PDF)

Business Principles and Tools for Strategic Communication, 2e

• Format: PDF

Produktbeschreibung

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 2. März 2023
• Englisch
• ISBN-13: 9781000832471
• Artikelnr.: 67272156

Autorenporträt

Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.

Inhaltsangabe

Biographies for Authors of Chapters' "Executive Viewpoints"
Introduction
1. Leadership and management in public relations: Two sides of the same coin
2. Team management
3. Professionalism
ethics
and law: The good person representing organizations well
4. Distinctions between agency and nonagency operations
5. Operations tools I: Strategic plans and financial matters
6. Operations tools II: Performance measurement
performance reviews
and human resources management
7. Decision-making in tune with the organizational strategic plan
8. Client-centered communication
9. Business-development principles
10. Requests for proposals and new-business pitches
11. Personal career-planning approaches
Appendix A: Template for strategic plans with definitions and examples
Appendix B: Scripts for different types of new-business calls
Appendix C: Observations about agency and nonagency writing exams
Index

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Biographies for Authors of Chapters' "Executive Viewpoints", Introduction, 1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches, Appendix A: Template for strategic plans with definitions and examples, Appendix B: Scripts for different types of new-business calls, Appendix C: Observations about agency and nonagency writing exams, Index