Priscilla Boniface

Managing Quality Cultural Tourism (eBook, PDF)

• Format: PDF

Produktbeschreibung

As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 17. Juni 2013
• Englisch
• ISBN-13: 9781134856985
• Artikelnr.: 42980828

Autorenporträt

Center for Travel and Tourism, Priscilla Boniface (University of Northumbria)

Inhaltsangabe

Section 1: Introduction 1.1 The situation of cultural tourism Section 2:
Components 2.1 The user 2.2 The presenter 2.3 The item Section 3:
Objectives 3.1 Attracting 3.2 Detracting 3.3 Educating and Informing 3.4
Entertaining 3.5 Commercialising Section 4: Conclusion 4.1 Cultural tourism
now and for the future Glossary References Select Bibliography Index