Managing Sport Business (eBook, PDF)

An Introduction
Redaktion: Hassan, David

• Format: PDF

Produktbeschreibung

Sport is both a complex international business and a mass participatory practice run by volunteers. Now in a fully revised and expanded second edition, this comprehensive introduction to the theory and practice of sport management helps explain the commercial environment that shapes sport at all levels, from elite to local, and gives clear and sensible guidance on best practice. It covers the core functional areas of management, from strategy and finance to sales and marketing, explores emerging issues from data analytics to corporate social responsibility, and is full of useful features and real-world cases and data. An essential text for any sport business or sport management course.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 706
• Erscheinungstermin: 11. Mai 2018
• Englisch
• ISBN-13: 9781351967280
• Artikelnr.: 56888030