Birgit Kleymann, Hannu Seristö

Managing Strategic Airline Alliances (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of internatinal airlines to large domestic markets such as the USA and EU. This book book translates recent academic research on strategic airline alliances into accessible form for a wider audience.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351920292
• Artikelnr.: 49397732

Autorenporträt

Dr. Birgit Kleymann is Senior Assistant Professor of Strategy and Organization Theory at IÃ0/00SEG School of Management, Université Catholique de Lille, France. In addition to assignments with airlines in Europe and South America, she has worked in internal consulting for a multinational manufacturer of transport equipment and as a sales executive for a manufacturer of transport aircraft. She holds a Private Pilot License and is a Certified Aircraft Dispatcher. Dr. Hannu Seristö is Professor of International Business at the Helsinki School of Economics in Finland. Prior to his academic career he has worked for Finnair and McKinsey & Co. Aviation has been both a hobby and of professional interest to him. He has done pilot's basic training in the Finnish Air Force.

Inhaltsangabe

Contents: Foreword
Characteristics of the airline industry and alliances
Alliancing objectives
The dynamics of interdependence
Alliancing life: talking to the practitioners
Competing with the alliance: strategy options of independents
Marketing airline alliances: the branded alliance
The effect of strategic alliances on performance
Extraction of financial benefits by alliance partners
Challenges to federation governance
Success and failure factors of airline alliances
A look into the future
Index.