Managing the Cultural Business (eBook, ePUB)

Avoiding Mistakes, Finding Success
Redaktion: Addis, Michela; Rurale, Andrea

• Format: ePub

Produktbeschreibung

The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real world examples from Italy - the world's leading cultural sector.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 418
• Erscheinungstermin: 23. November 2020
• Englisch
• ISBN-13: 9781000225310
• Artikelnr.: 60424792

Autorenporträt

Michela Addis is Professor of Marketing at the Università di Roma Tre, Italy. She is the author of Engaging Brands, published by Routledge in 2020. Andrea Rurale is SDA Bocconi Professor of Marketing at Bocconi University, Italy. Andrea is Director of the Master in Arts Management and Administration at SDA Bocconi and leads the Art and Culture Knowledge Centre. He is the President of FAI Lombardia (Fondo Ambiente Italiano) and the President of Conservatory of Music in Cremona.

Inhaltsangabe

1. A Call to Revise Cultural Business Management 2. Cultural Business
Models 3. Strategic Thinking in the Arts 4. Agile Management in the Arts 5.
Arts Performance Measurement 6. Data Analysis and the Arts 7. Understanding
the Arts Customer 8. Segmenting for Arts Marketing 9. Strategic Fundraising
in the Arts 10. Corporate Communication and the Arts 11. Economic Impact
and the Arts