Margin of Victory (eBook, PDF)

How Technologists Help Politicians Win Elections
Redaktion: Pearlman, Nathaniel G.

• Format: PDF

Produktbeschreibung

This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics. Despite a decade of political technology's celebrated triumphs-such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008-the field of e-politics is still at an unsolidified stage. Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 280
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 6. April 2012
• Englisch
• ISBN-13: 9781440802584
• Artikelnr.: 68184395

Autorenporträt

Nathaniel G. Pearlman is the founder of NGP Software, Inc. (now NGP VAN, Inc.), a large firm that has assisted Democrats and their allies in fundraising, compliance, organizing tools, and new media since 1997. He has worked in the field of political technology for more than two decades, and is president of Timeplots, LCC, a creative analytic design and niche information enterprise.

Inhaltsangabe

Series Foreword by Raymond A. Smith and Jon Rynn Foreword by Terry
McAuliffe Acknowledgments Introduction by Nathaniel G. Pearlman Chapter 1
The Digital Revolution: Campaigns and New Media Communications Will
Robinson Chapter 2 The Quest for Victory: Campaigning Online for President
Mindy Finn and Patrick Ruffini Chapter 3 Skyrocketing Numbers: Online
Fundraising for Political Campaigns Nicco Mele Chapter 4 Ignore at Your
Peril: Campaigns and the Blogosphere Liz Mair Chapter 5 Growing Power:
Digital Marketing in Politics Andrew Bleeker and Nathaniel Lubin Chapter 6
You Can Take It with You: The Evolution of Mobile Politics Julie Germany
Chapter 7 Blessings and Curses: How Technology Is Changing Polling Kristen
L. Soltis Chapter 8 Serving the People: Constituent Relations in the
Digital Age Ken Ward Chapter 9 An Explosion of Innovation: The Voter-Data
Revolution Robert Blaemire Chapter 10 Organizing Technology: The Marriage
of Technology and the Field Campaign Josh Hendler Chapter 11 A New Model:
VAN and the Challenge of the Voter-File Interface Mark L. Sullivan Chapter
12 Innovative Tactics: The GOP Goes Online Michael Turk Chapter 13 Making
It Personal: The Rise of Microtargeting Alexander Lundry Chapter 14 Acting
Intelligently: A Brief History of Political Analytics Aaron Strauss
Chapter 15 Bootstrapping an Enterprise: NGP and the Evolution of Campaign
Software Nathaniel G. Pearlman Chapter 16 Actionable Data: Using Social
Technology to Change Organizations Edward Saatchi Chapter 17 Impasse: The
Voting Technology Challenge Stephen Ansolabehere Conclusion Nathaniel G.
Pearlman Notes About the Editor and Contributors Index