In addition, the book discusses the implications of these behaviors in-depth. In so doing, it helps the reader to not only predict the madness within equity markets, but also helps them develop solutions that address and mitigate outcomes.
- Provides detailed and accurate descriptions of the most relevant behavioral anomalies for finance
- Entertainingly written by a veteran consultant with 15+ years experience helping companies explain anomalous finance behavior in non-economic language
- Shows how educated finance professionals can use behavioral insights to help build finance solutions
- Addresses the implications for equity markets in deviations from rationality paradigms
- Draws on a vast range of literature in explaining anomalous behavior, including economic psychology, economic psychology, evolutionary psychology, anthropology and animal behavior
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