Nigel F. Piercy

Market-Led Strategic Change (eBook, ePUB)

Transforming the process of going to market

• Format: ePub

Produktbeschreibung

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 604
• Erscheinungstermin: 3. November 2016
• Englisch
• ISBN-13: 9781135050238
• Artikelnr.: 47134886

Autorenporträt

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.

Inhaltsangabe

Part I: Everything has Changed, but Everything is the Same... 1. A Map for
Market-Led Strategic Change: Using the Model Without Getting Lost! 2. The
Changing World: The New and Harsh Realities we all Face 3. The Customer is
Always Right, Except When They Are Wrong: Customer Satisfaction, Customer
Sophistication and Market Change 4. The Evolution of Marketing for a
Changing World: New Ideas Win Part I: End of Part Cases Case 1. The Price
of Oil: Black Gold or can Someone Find Somewhere to Store the Filthy Stuff?
Case 2. Marijuana: Is the World Going to Pot or What? Case 3. Business and
the Global Obesity Epidemic: Who Made us Fat? Case 4. Privacy: The New
Product for the 21st Century Part II: Developing Value-Based Strategy 5.
Value-Based Strategy: Strategic Thinking and Thinking Strategically About
Value 6. Market Sensing and Learning Strategy: Competitive Strength Through
Knowing More 7. Strategic Market Choices and Innovation: Where to Compete,
Where not to, and What's New 8. Customer Value Strategy and Positioning:
What Have You Got to Offer, How Does it Make You Different to the Rest? 9.
Strategic Relationships and Networks: Building the Infrastructure to
Deliver the Strategy 10. Strategic Customer Relationships: The Special Case
in Relationship Strategy Part II: End of Part Cases Case 5. Uber: A
Revolution in Personal Transport or a Death Trap? Case 6. Volkswagen and
Emissions: Hoakwagen Sent to the Naughty Step Case 7. Music: We Built this
City on Rock 'N' Roll, But Where's the Money Now? Case 8. Reinventing the
Healthcare Business: An Apple a Day Keeps the Doctor Away, But only if You
Throw it Very Hard Indeed Part III: Processes for Managing Strategic
Transformation 11. Strategic Gaps: The Difference Between What We Want and
What We Have Got 12. Organization and Processes for Change: Building the
Infrastructure to Make It Happen 13. Implementation Process and Internal
Marketing: Making it Happen 14. An Agenda for Market-Led Strategic Change:
The Last Chapter that No-One Reads Part III: End of Part Cases Case 9.
Alibaba: Amazon Plus E-Bay Plus Some Case 10. Facebook: Ok Mark, Very
Clever, But Where's the Money? Case 11. The Continuing Dilemma For Marks
And Spencer: And no Jokes About "Has Marks Lost its Sparks"! Case 12.
Counter-Implementation Strategy: The Anatomy of Hate and the Tactics of the
Gutter