Paul D Barchitta

Market Me (eBook, ePUB)

How to Market Your Idea ... Your Brand ... and Yourself!

• Format: ePub

Produktbeschreibung

When it comes to marketing, the biggest myth may be that it's deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: . What is marketing all about? . Why is it such an exciting time to be a marketer? . What are the four P's of marketing? . Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.

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Produktdetails

• Verlag: iUniverse
• Seitenzahl: 298
• Erscheinungstermin: 17. Juni 2019
• Englisch
• ISBN-13: 9781532074592
• Artikelnr.: 69317345

Autorenporträt

Paul D. Barchitta is a professor at The United States Merchant Marine Academy in Kings Point, New York. He has spent more than twenty-five years in the medical device industry as a salesperson, sales trainer, and sales consultant. He has been a President's Club Winner for Sales Quota Achievement for three global manufacturers of medical devices. He is also the author of A Salesman Walks into A Classroom: The Art of Sales Meets the Science of Selling.