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Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Cologne University of Applied Sciences (Fakultät für Wirtschaftswissenschaften), language: English, abstract: The German company Ruma© GmbH has recognized the large demand for drug tests, and developed a new patented testing procedure, the Ruma© Marker-System. The firm already operates in eleven countries and is seeking further international opportunities. This thesis will therefore analyze the Canadian market for illicit drug testing, evaluate the potential of the Marker, and give the company a recommendation regarding a possible market entry.