Market Shaping and Systemic Innovation (eBook, PDF)

• Format: PDF

Produktbeschreibung

The first article focuses on a managerially relevant topic, relating to how commonly used market-scanning frameworks, in this case the five-forces analysis and PESTEL environmental scanning tool, may impact firms' readiness to anticipate market-shaping acts. The second paper takes a broader perspective of systemic markets and examines the mechanisms at play when emergence happens in such market systems. The third paper takes a contemporary strategic design perspective in conceptualising the interplay between strategic design and market-shaping capabilities. In the fourth article, "e;Market-shaping dynamics: Interplay of actor engagement and institutional work"e;, Fehrer, Conduit, Plewa, Li, Jaakkola and Alexander combine institutional work and actor engagement literature to elucidate how the collective action of market-shaping occurs through the interplay between market shapers' institutional work and engagement by other market actors. In the fifth and final article, "e;How much is enough? The role of effort in market-shaping"e;, Lipnickas, Conduit, Wilkie and Plewa correctly argue that for market-shaping to happen, actors other than the market-shaping actor must also exert effort in the value co-creation process

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 68
• Erscheinungstermin: 23. Dezember 2020
• ISBN-13: 9781800719408
• Artikelnr.: 72415565